OpenTulpa
Real Estate

AI Instagram DM Assistant for Real Estate Agencies

Purpose-built for real estate. Responds to every DM instantly, answers product questions, and books appointments directly through Instagram — 24/7.

Why real estate need an ai instagram dm assistant

1

Property inquiry leads going cold within hours

2

Agents unable to respond to every listing inquiry personally

3

Open house scheduling and follow-up lost in the shuffle

4

After-hours buyers browsing listings with no one to talk to

5

Lead qualification wasting experienced agents' time

Industry insight

Real estate agencies report that property inquiry leads go cold within 1–2 hours if uncontacted — and that 70–80% of buyers ultimately work with the agent who responded first to their inquiry.

How it works for real estate

When a buyer inquires about a listing at 10 PM, your AI employee answers questions about the property — square footage, price, neighborhood, features — and schedules a viewing appointment with the right agent for the following day. Every lead is qualified, captured with contact details, and pushed to the agent immediately so follow-up happens while interest is highest.

What your ai instagram dm assistant can do

Instant DM responses

Every DM gets an immediate, personalized reply — no more hours-long waits that cost you customers.

Product and service Q&A

Answers questions about your offerings, pricing, availability, and policies with accuracy — trained on your actual business info.

DM-to-booking conversion

Turns casual inquiries into booked appointments or qualified leads without the customer ever leaving Instagram.

Story reply handling

Engages with story replies and comment DMs automatically, keeping the conversation going at the moment of highest interest.

Lead capture and handoff

Collects contact details, qualifies the lead, and routes hot prospects to your team with full conversation context.

Brand-consistent voice

Matches your brand tone — friendly, professional, casual — so DM replies feel like they're coming from your team.

AI Instagram DM Assistant for Real Estate — live demo

A real conversation — not a scripted flow.

  • Hey! How much is a facial treatment?

  • Hi! Our signature facial is $85 (60 min) and the deep hydration facial is $120 (90 min). Both include a consultation. Would you like to book one?

  • The deep hydration sounds great. Do you have anything this Saturday?

  • Checked Saturday schedule: 10:00 AM and 1:30 PM available

  • Saturday works! I have 10:00 AM or 1:30 PM open. Which do you prefer?

  • 1:30 PM

  • Booking confirmed · DM reminder set for Friday

  • You're booked for Saturday at 1:30 PM — deep hydration facial, $120. I'll send you a reminder Friday. See you there! ✨

ROI Comparison

Social media coordinator $2,500–3,500/mo.
Your AI employee — $130–500/mo, no days off.

See the math: the real cost of a hire, the hours they actually work, and how many leads you lose after hours.

MetricHireOpenTulpa
Online hours8 / day24/7
Concurrent customers1–2Unlimited
Onboarding timeWeeksA day
Sick days & vacationHappensNever
Channels coveredPhone + emailAll channels
After-hours coverageNoneIncluded

Frequently asked questions

Yes. It connects through the official Instagram API and works with both Business and Creator account types.

Yes. It responds to story replies, comment mentions, and direct messages — capturing engagement at peak interest moments.

Absolutely. You define the tone, style, and personality. The assistant adapts to match how your team naturally communicates.

Yes. It's trained on your active listings — square footage, price, features, neighborhood details — and can answer buyer questions accurately.

Yes. It checks agent availability, suggests viewing times, and books appointments. Buyers get a confirmation with the property address and agent details.

Ready to hire your ai instagram dm assistant?

Get a ai instagram dm assistant that works 24/7, costs a fraction of a hire, and never misses a customer.

First two weeks free